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Public Relations, Advertising, and Communication is a degree category that consists of the following common degrees:

  • Advertising

    Satisfaction:

    Medium

    Avg Grad Salary:

    $64k

    Advertising

    Degree programs in advertising teach students how to create promotional messages and campaigns to sell products and services. The curriculum is made up of courses that demonstrate how to develop a brand and communicate it through the various advertising channels of print, television, radio, and online media.

    By its nature, advertising is an art, a science, and a business. Classes therefore span these three sectors. Artistic aspects are covered in courses like visual design, copywriting, and creative strategy. The science of the field is studied in consumer behavior, communication, and psychology courses. And the business of advertising is examined from the perspectives of research, account planning and campaigns, and sales.

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  • Public Relations

    Satisfaction:

    High

    Avg Grad Salary:

    $63k

    Public Relations

    Degree programs in public relations (PR) teach students how to deliver information from a business, organization, government body, or individual public figure, to a target audience. The curriculum differs from that of other communication sciences. In advertising and marketing programs, students learn how to design and develop communication pieces that clients seek out and pay for. Public relations courses focus on how to achieve image management, generate publicity, and earn positive media attention through press releases, press conferences, blogs, and a social media presence.

    In short, public relations degree programs are all about persuasive communication.

    The coursework in these programs reflects this objective of PR:
    Fundamentals of Public Relations
    Fundamentals of Advertising - Writing for Public Relations / Press Releases - Speech Writing - Image Management - Developing a Public Relations Media Plan

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  • Organizational Communication

    Satisfaction:

    N/A

    Avg Grad Salary:

    $61k

    Organizational Communication
  • Political Communication

    Satisfaction:

    N/A

    Avg Grad Salary:

    $65k

    Political Communication
  • Health Communications

    Satisfaction:

    N/A

    Avg Grad Salary:

    $66k

    Health Communications
  • Sports Communications

    Satisfaction:

    N/A

    Avg Grad Salary:

    $69k

    Sports Communications

    Football. Baseball. Basketball. Hockey. Soccer. These are the five major sports that are part of culture in North America, that dominate the continent’s sports landscape.

    Sports communications is at the heart of that landscape. It is what connects athletes, teams, leagues, the media, and fans. From the in-stadium and in-arena experience to live television and radio coverage of games to pre- and post-game analysis and interviews in all forms of media, to team season ticket drives and promotions to tweets by athletes and agents, sports communications is the conduit for information, broadcast, discussion, debate, and publicity in the wide, wide world of sports.

    Degree programs in sports communications prepare students for careers in sports journalism, play-by-play broadcasting, college sports information departments, and professional sports team front offices. Courses cover media writing, editing, video and audio production, sportscasting, and sports marketing and public relations.

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